Nissan urges U.K. to ease EV targets amid weak demand

Nissan urged the U.K. government on Wednesday to ease its electric vehicle mandate, which encourages manufacturers to move from petrol and diesel vehicles to EVs.
Britain’s Zero Emissions Vehicle (ZEV) Mandate, introduced by the former Conservative government, requires at least 22% of an automaker’s new car sales in 2024 to be purely EVs, or they face hefty fines.
The automaker warned that missing the target would lead to significant fines for manufacturers and urged the U.K. government to allow more flexibility in borrowing credits and to implement a two-year monitoring period for 2024 and 2025, due to the slowdown in consumer demand.
Britain is likely to miss the 2024 targets set by the ZEV mandate, a trade body warned last month.
Nearly 300,000 new battery electric vehicles hit the road in the U.K. in 2024, representing 18.1% of the market share year-to-date, an increase from 16.3% last year, but still short of Britain’s 22% target.
Several global automakers are scaling down their electrification targets, hurt by slowing demand for fully electric vehicles due to a lack of affordable models, slow rollout of charging points, growing trade tensions and increased competition from cheaper Chinese rivals.
Stellantis, in June, warned that it could halt its U.K. production unless the government does more to boost EV demand.
“The mandate risks undermining the business case for manufacturing cars in the U.K., and the viability of thousands of jobs and billions of pounds in investment,” Nissan said in a statement.